About Dr. Mendoza
Optometrist & Owner of Falcon Vision
Billy Mendoza is the proud owner of Falcon Vision, a thriving eye care practice he established after starting his journey in 2010 at the Walmart Vision Center on 2nd Street. With a desire to better serve the community, he has expanded into a larger office to provide more comprehensive care.
Born and raised in Reno, Nevada, Billy is a true local. He graduated from McQueen High School and went on to earn a degree in Biochemistry from the University of Nevada Reno. After completing his optometry education in Orange County, Los Angeles, he was determined to return home to practice, following in the footsteps of his hardworking parents. Billy’s father, a casino dealer, and his mother, who owned a travel agency, inspired him to work tirelessly and give back to the community. In honor of his mother, he named his parent company “Goldeneye Corp.”
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Billy’s passion for eye care began unexpectedly when he was hired as an assistant by Dr. Richard Meier at Meier Eye and Vision (now Black Rock Vision). There, he discovered the power of vision therapy, helping children with vision difficulties such as lazy eye and eye turns, as well as issues related to dyslexia and traumatic brain injuries. One poignant moment in his career was when he helped a young boy who had no color vision regain his ability to see color, a moment that deeply influenced Billy’s decision to pursue optometry. He later expanded his expertise in specialties like Low Vision and Neurology to further help his patients.
Outside of work, Billy is a devoted cheerleader for his children. His oldest son, a competitive swimmer, has been a part of the Northern Nevada Aquatics race team since a young age, and Billy is hopeful he could one day represent the United States in the Olympics. His second son is a competitive race kart driver and Billy serves as his team principal, mechanic, and coach. His youngest daughter is an avid fighter with a love for wrestling, and though Billy is not sure if she’ll pursue kickboxing, he is currently taking her to ballet classes. Billy and his wife, whom he met while at the University of Nevada Reno, enjoy spending time together discovering new spots around Tahoe, from hiking to snowshoeing in the winter.
Billy’s dedication to both his family and his practice is a testament to his passion for his work and his community, and he continues to strive to make a difference in the lives of his patients.
My Story
A Marvel Fan at Heart
Dr. Mendoza’s love for storytelling and creativity is reflected in his admiration for Marvel. One of his most unforgettable experiences was meeting Stan Lee, the legendary creator of some of the world’s most beloved superheroes. Despite his global fame, Stan Lee was humble, kind, and sincere—a reminder that greatness comes with gratitude and respect for others. His influence is part of Falcon Vision’s spirit: to approach each patient with care, understanding, and the belief that everyone deserves to see their world clearly.
In Dr. Mendoza’s words: “When I met Stan Lee, it was a shock and I was frozen! I wasn’t sure if it was him but once he spoke there was no denying that voice- it was him indeed! He walked in with normal clothes, unassuming, quiet and to himself. He was not bold nor did he demand attention with his chest out and chin high. He was very modest and grateful and called me “sir.” He thanked everyone for their time as he walked back into his old Ford. The greatest writer of our time stepped foot into the clinic and was very much a normal and kind soul. There were so many questions I wished I had asked him, but I was so nervous that I even forgot my name! (Yes it does happen). “Where did you get these ideas 50 nearly 50 years ago?” “The things you wrote about back then are problems society is facing today, how did you know?” “Is there any advise you’d give me?” My only take away from him is that you can be great, and recognized around the world, yet kind and sincere to everyone you meet. Thank you Mr. Stan Lee.”
