We started our own Line of frames inspired by places that make Northern Nevada home: From Geiger Grade to Zephyr Cove, Mountain Trails and Desert Skies. Each frame is thoughtfully designed by a fashion designer of some of the most famous Luxury Brands. They are crafted with a durable form of acetate rather than the lower-quality plastics commonly found in mass- produced eyewear, and finished with double-barrel hinges for lasting comfort and reliability.
Because we believe your glasses should do more than help you see, they should tell a story, reflect where you’re from, and be something you’ll be proud to wear for years to come.



